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GDPR – The Essentials

Category : Uncategorized

Preface

Data Privacy and protection are gaining attention wordwide. In line of the same trend, the European Union, has introduces a new framework to safeguard data and privacy for its citizens.

The same is termed as General Data Protection Regulation (GDPR). It supersedes the UK Data Protection Act 1998 and will be applicable form 25th May, 2018. Hence the companies attached to EU need to prepare as soon as possible, taking into account some obligations may be expensive and the implementation will be time-consuming.

The new regulation introduces a set of rules, which require organizations to implement controls to protect personal data. The new law brings a 21st century approach to data protection. It expands the rights of individuals to control how their personal information is collected and processed, and places a range of new obligations on organizations to be more accountable for data protection.

GDPR compliance demands strong compliance with the data protection principles. This involves taking a risk-based approach to data protection, ensuring appropriate policies, procedures and Technology are in place to deal with the transparency, accountability and individuals’ rights provisions, as well as building a workplace culture of data privacy and security.

With the appropriate compliance framework in place, not only organizations be able to avoid significant fines and reputational damage, they will also be able to show customers that you are trustworthy and responsible, and derive added value from the data you hold.

What is personal data?

GDPR is designed to enable individuals to better control their personal data.

“Personal data” is defined in the GDPR as any information relating to a person who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person. In other words, any data or processes that can identify the subject comprise that individual’s personal data.

A piece of personal data that allows one to identify a specific person. That’s the shortest and most practical definition. Lets understand the context with use of few email addresses.

info@infoconglobal.org  is not a piece of personal data, as it isn’t assigned to a specific person at a company. It doesn’t imply who the owner of the address is. It points to a company, not a person.

sushobhan@infoconglobal.org  is a piece of personal data, as it is assigned to a specific person at a company. It does imply who the owner of the address is, or at least it gives you enough information to identify a specific person at a company.

sushobhanm@gmail.com  is a piece of personal data, as it is assigned to a specific person.

Whether we work within a B2B or a B2C domain, we administer or process some kind of personal data. It’s most probably the data of your clients, our prospects, our users, our email list subscribers, or our employees.

GDPR is not about regulating email sending. It’s about regulating the ways in which you administer and process personal data of EU citizens in general. Email address is just an example here. In various contexts data like telephone numbers, addresses, identification numbers etc. may be treated as personal data as well.

Requirements of GDPR 2018

The GDPR itself contains 11 chapters and 91 articles. The following are some of the chapters and articles that have the greatest potential impact on security operations:

  • Articles 17 & 18– Articles 17 and 18 of the GDPR give data subjects more control over personal data that is processed automatically. The result is that data subjects may transfer their personal data between service providers more easily (also called the “right to portability”), and they may direct a controller to erase their personal data under certain circumstances (also called the “right to erasure”).
  • Articles 23 & 30– Articles 23 and 30 require companies to implement reasonable data protection measures to protect consumers’ personal data and privacy against loss or exposure.
  • Articles 31 & 32– Data breach notifications play a large role in the GDPR text. Article 31 specifies requirements for single data breaches: controllers must notify SAs of a personal data breach within 72 hours of learning of the breach and must provide specific details of the breach such as the nature of it and the approximate number of data subjects affected. Article 32 requires data controllers to notify data subjects as quickly as possible of breaches when the breaches place their rights and freedoms at high risk.
  • Articles 33 & 33a– Articles 33 and 33a require companies to perform Data Protection Impact Assessments to identify risks to consumer data and Data Protection Compliance Reviews to ensure those risks are addressed.
  • Article 35– Article 35 requires that certain companies appoint data protection officers. Specifically, any company that processes data revealing a subject’s genetic data, health, racial or ethnic origin, religious beliefs, etc. must designate a data protection officer; these officers serve to advise companies about compliance with the regulation and act as a point of contact with Supervising Authorities (SAs). Some companies may be subjected to this aspect of the GDPR simply because they collect personal information about their employees as part of human resources processes.
  • Articles 36 & 37– Articles 36 and 37 outline the data protection officer position and its responsibilities in ensuring GDPR compliance as well as reporting to Supervisory Authorities and data subjects.
  • Article 45– Article 45 extends data protection requirements to international companies that collect or process EU citizens’ personal data, subjecting them to the same requirements and penalties as EU-based companies.
  • Article 79– Article 79 outlines the penalties for GDPR non-compliance, which can be up to 4% of the violating company’s global annual revenue depending on the nature of the violation.

GDPR Checklist

GDPR comprises a list of specifications on how businesses should process and handle personal data. In effect, this regulation is to ensure that private data is processed with transparency under the new law, for a clearly-stated purpose, with end-user’s consent. Once fulfilled, the data should be deleted, provided there are no legal-binding regulations in the country or business.

The GDPR allows users for more flexibility over what they have shared. Users have the right to access, modify, rectify, delete altogether their data, among other things. The regulation will also set the foundations for a uniform set of data protection policies throughout the European Union. In other words, where there used to be different sets of rules per country, now is. Dated as they were, this radical change in data protection rules was much needed.

Inline with the first step for compliance, mapping the data flow to enable us to assess our privacy risks. This includes understanding and documenting the following:

  • What kind of personal data is collected (e.g., name, email, address)?
  • How is it collected (e.g., form, online, call center)?
  • Where is it stored?
  • How is it processed?
  • Is the data encrypted?
  • Who is accountable for personal data?
  • What is the location of the systems/filing systems containing the data?
  • Who has access to the information?
  • Is the information disclosed/shared with anyone (e.g., suppliers, third parties)?
  • Does the system interface with or transfer information to other systems?
  • How long do we keep it?

GDPR impacts

The GDPR impacts many areas of an organization: legal and compliance, technology, and data

  • Legal & Compliance: The GPDR introduces new requirements and challenges for legal and compliance functions. Many organizations will require a Data Protection Officer (DPO) who will have a key role in ensuring compliance. If the GDPR is not complied with, organizations will face the heaviest fines yet –up to 4% of global turnover. A renewed emphasis on organizational accountability will require proactive, robust privacy governance, requiring organizations to review how they write privacy policies, to make these easier to understand.
  • Technology: New GDPR requirements will mean changes to the ways in which technologies are designed and managed. Documented privacy risk assessments will be required to deploy major new systems and technologies. Security breaches will have to be notified to regulators within 72 hours, meaning implementation of new or enhanced incident response procedures. The concept of ‘Privacy By Design has now become enshrined in law, with the Privacy Impact Assessment expected to become commonplace across organizations over the next few years. And organizations will be expected to look more into data masking, pseudo-anonymization and encryption.
  • Data: Individuals and teams tasked with information management will be challenged to provide clearer oversight on data storage, journeys, and lineage. Having a better grasp of what data is collected and where it is stored will make it easier to comply with new data subject rights –rights to have data deleted and to have it ported to other organizations.

Controller vs. processor

There are two types of responsibilities regarding the protection of personal data: data “controllers” and

data “processors.” Specifically, any business that determines the purposes and means of processing personal data is considered a “controller.” Any business that processes personal data on behalf of the controller is considered a “processor.” For example, a bank (controller) collects the data of its clients when they open an account, but it is another organization (processor) that stores, digitizes, and catalogs all the information produced in paper by the bank.

In fact, some organizations have no control over the data they store from their customers. The question is: within the EU GDPR, what are the responsibilities of these organizations if they store personal data? Are they covered by the new European regulations?

According to Article 4 of EU GDPR, different roles are identified as indicated below:

  • Controller – “means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data
  • Processor – “means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller

Both organizations are responsible for handling the personal data of these customers.

EU GDPR vs ISO 27001 and 27018

The ISO 27001 standard is a framework for information protection. If the implementation of ISO 27001 identifies personal data as an information security asset, and those that stores/processes personal data in the cloud follow ISO 27018 recommendations, most of the EU GDPR requirements will be covered.

The ISO 27000 series of standards provide the means to ensure this protection. There are many points where the ISO 27001 and ISO 27018 standards can help achieve compliance with this regulation. Here are just a few of the most relevant ones:

  • Risk assessment – Because of the high fines defined in EU GDPR and major financial impact on organizations, it will be natural that the risk found during risk assessment regarding personal data is too high not to be dealt with. On the other side, one of the new requirements of the EU GDPR is the implementation of Data Protection Impact Assessments, where companies will have to first analyze the risks to their privacy, the same as is required by ISO 27001. Of course, while implementing ISO 27001, personal data must be classified as high criticality, but according to the control A.8.2.1 (Classification of information), “Information should be classified in terms of legal requirements, value, criticality and sensitivity to unauthorized disclosure or modification.”
  • Compliance – By implementing ISO 27001, because of control A.18.1.1 (Identification of applicable legislation and contractual requirements), it is mandatory to have a list of relevant legislative, statutory, regulatory, and contractual requirements. If the organization needs to be compliant with EU GDPR (see section above), this regulation will have to be part of this list. In any case, even if the organization is not covered by the EU GDPR, control A.18.1.4 (Privacy and protection of personally identifiable information) of ISO 27001 guides organizations in the implementation of a data policy and protection of personally identifiable Information. For cloud services providers, ISO 27018 control A.11.1 (Geographical location of PII) recommends that contractual agreements for international transfer of data must be available to cloud service customers.
  • Breach notification – Companies will have to notify data authorities within 72 hours after a breach of personal data has been discovered. The implementation of ISO 27001 control A.16.1 (Management of information security incidents and improvements) will ensure “a consistent and effective approach to the management of information security incidents, including communication on security events.” For cloud service providers, ISO 27018 has control A.9.1 (Notification of a data breach involving PII), with specific recommendations for preparation and handling of data breach incidents. According to EU GDPR, data subjects (“a living individual to whom personal data relates”) will also have to be notified, but only if the data poses a “high risk to data subjects’ rights and freedom.” The implementation of incident management, which results in detection and reporting of personal data incidents, will bring an improvement to the organization wishing to conform to GDPR.
  • Asset management – The ISO 27001 control A.8 (Asset management) leads to inclusion of personal data as information security assets, and allows organizations to understand what personal data is involved and where to store it, how long, its origin, and who has access, which are all requirements of EU GDPR.
  • Privacy by Design – The adoption of Privacy by Design, an EU GDPR requirement, becomes mandatory in the development of products and systems. ISO 27001 control A.14 (System acquisitions, development and maintenance) ensures that “information security is an integral part of information systems across the entire lifecycle.” For cloud service providers, ISO 27018 control A.4.2 recommends that secure erasure of temporary files should be considered as a requirement for information systems development.
  • Supplier Relationships – The ISO 27001 control A.15.1 (Information security in supplier relationships) aims for the “protection of the organization’s assets that are accessible by suppliers.” For cloud service providers, ISO 27018 recommends explicit definition of responsibilities of cloud service provider, sub-contractors, and cloud service customers.

Way Forward

The implementation of ISO 27001 covers most of the requirements of the EU GDPR; however, some Controls should be adapted to include personal data within its Information Security Management System.

In addition to ISO 27001, some measures will have to be included in order for an organization, either controller or processor, to ensure compliance with EU GDPR, such as Procedures for ensuring the exercise of the rights of data subjects, Mechanisms for the transfer of data outside the EU, Minimum content of the impact assessment on data protection, and Procedures to be followed in case of violation of personal data. All these controls can be integrated into the Information Security Management System, allowing the guarantee of legal compliance and continuous improvement, even more so when the ISMS and EU GDPR are aligned.

The organizations covered by the EU GDPR have until May 2018 to implement a set of measures that may imply a drastic change in their way of operating. Not knowing where to start can make this whole process unnecessarily complex. Therefore, the implementation of an ISMS compliant with ISO 27001 is a sure step for an organization to achieve compliance with EU GDPR.

  • Gap analysis: Experienced data protection consultants can assess the exact standing of your current legal situation, security practices and operating procedures in relation to the Data Protection Act (DPA) or the GDPR.
  • Data flow audit: Data mapping involves plotting all of your data flows, drawing up an extensive inventory of the data to understand where the data flows from, within and to. This type of analysis is a key requirement of the GDPR.
  • DPO as a service: Outsourcing the DPO role can help your organization address the compliance demands of the GDPR while staying focused on its core business activities.
  • Implementing a personal information management system (PIMS) :Establishing a PIMS as part of your overall business management system will make sure that data protection management is placed within a robust framework, which will be looked upon favorably by the regulator when it comes to DPA compliance.
  • Implementing an ISMS compliant with ISO 27001
  • Cyber-Health Check: Combination of on-site and remote vulnerability assessments to assess your cyber-risk exposure.

GDPR compliance may be tough, but data security and privacy are worth for the extra effort. Any company that complies GDPR, spreads a message that they do care about customer data privacy.

Be proactive on Data Protection, Privacy , Confidentiality and Integrity. Enjoy the benefits of GDPR.

Source: sushobhanm.wordpress.com


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Event Report – Wordcon 2018 – 3rd International Freelancer’s Conference, 9th Feb 2018, Calcutta, India

Category : Uncategorized

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Freelance Foundation – non-profit for freelancers organized its 3rd International International Conference for Freelancers called Wordcon.

Event Report of Wordcon17/18 – 3rd International Conference of Freelancers

The Park, 9th February 2018, Calcutta, India

The Heritage and Mission of Wordcon

Wordcon is a movement, born in Bengal, India but belongs to the world. The Vitruvian Man of Da Vinci as theme image brings a freelancer, an individual at the centre of the Kosmos. The theme this year was Harmonizing Income, Leisure and Fame in the Digital World – a time snapshot manifestation of the Eternal Cosmic Order.

 The Event Structure and Chronology

 Wordcon17/18 was structured more or less like a classical Indian wedding – starting with invocation and closing with music and also wishing a pollinated, fruitful and prosperous future to all the stakeholders.

Brief Summary

Dr. Angshuman Bhattacharyya chanted verses from Rig Veda and also translated in English. Mr. Bruce Bucknell, British Dy. High Commissioner, Calcutta, Dr. Parthasarthy Bhattacharyya, MD, DM, renowned pulmonologist,  Mr. Sushobhan Mukherjee, Chief Architect, Wordcon and Chairman, Infosec Foundation, Mr. Pritam Bhacharyya, Chairman, Freelance Foundation were present and they inaugurated the lamp and the Conference was declared open.  The message to the audience was that there are changes in the power structures and freelancers have tremendous opportunities as well as unknown challenges.

Invocation was followed by Inaugural Session, then formal opening of the Conference with the lighting of lamp. Keynote Address, Panels, Speakers, Speeches, Debate, Lunch, Music, Panel Discussions, Gifts, Felicitations, Awards and then a musical finale by live performance and Vote of thanks with the wish to meet again.

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Keynote Address entitled “Freelancing and the New Media” was delivered by Mr. Jawhar Sircar, ex-CEO, Prasar-Bharati and an inter-disciplinary scholar. His address covered the changes sweeping  and he talked of two technologies that

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are going to impact the world of Life and Business – Artificial Intelligence and Augmented Reality.  Presenting these themes in an easy to understand and humorous way, he ended with a great sense of hope for freelancers – collaborated content will be always in demand and will have a hitherto unthinkable  scale and depth.

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2 panels – represented by freelance panelists from Consulting, Strategy, Translation, Law, Sports Coaching, Journalism, Food business, Chartered Accounting, Auditing, Academic Research discussed and debated on the essentials themes of freelancing – how to charter the new seas and also to be a valuable part of the society. Mr. Kaushik Bhattacharyya, Chief Strategy of Prime Infoserv and Mr. Nirpuam Sen, Regional Head of BSI moderated the panels. How to build enterprises neither for the Government nor for an oligarchy but the model itself having checks and balances to create a social enterprise. Freelancer as a social hero, not only an enterprise-building warrior.  The panels witnessed the launch of 3 books – first is Bootstrapping Market Innovation – a book by two freelancers as how to build an effective and reality-tested marketing plan with virtually no financial cost. Freespace – Freelancer’s Journal – 3rd Edition was launched and Bengali collection of short essays অবকাশ সমগ্র (Collected works of Leisure) by Dr. Abakash Ranjan Kar – ex-Editor Freespace and Professor and Head of the Department of Leisure, Wordsmith University.

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Mr. Goutam Choudhury – a virtuso performer of harmonica and a archivist for the music of one of the greatest musical geniuses of India – Mr. Salil Choudhury who is based in Netherlands but roams around the globe for his archival work on the Life and Works of the musical genius. It was our privilege to hear a passionate man who is spending time, a fortune in creating a archive for posterity.  As luck would have had it, he met Mr. Jayshankar – a rising star in Bengali music and it was wonderful to see the old archivist meeting the young musician on the stage of Wordcon.

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 Wordcon’s perspective on Sports is based on the holiness ancient Greeks attached to their Olympic games and in more recent times, Britons, in their finest hour attached to the Game of Cricket, which can be called – “an Indian game discovered in England.” Mr. Sanjay Sen – a national football coach told how a sportsman goes through the cycle of a freelancer of other domain, followed by Life Skill coaching by Mr. Saurav – an ex-Army man and now a NLP practitioner. Mr. Subhasish Chatterjee delivered an important address as how freelancers need to groom themselves to be an efficient unit in terms of physical and mental health.

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Income uncertainty and anxiety thereof is an existential fear of any freelancer of all times. The successful fear whether they will be successful next time and the aspirants are anxious to succeed.  How to fight this fear and anxiety? On top, one needs to be physically and mentally fit to run one’s vocation and there are so many changes and uncertainties. Swami Sarvalokananda, a senior monk of the Ramakrishna Order and sought after speaker on Vedanta philosophy discussed the short solution – Human empowerment. Very interestingly, he said that many monks do not have technical qualification of some works the global order is engaged with. But they master it. How? The secret lies in working with devotion, dedication, hard work and patience. This means that we need not fear change – these ingredients will universally succeed.  He also narrated incidents from the lives of Swami Vivekananda where the centre-piece is: FEAR NOT.  Face the challenges life is throwing at you and with the practice of virtue, internal power will manifest and that power is the subtlest and the greatest – the power of the Self within.

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Dr. Devasis Ghosh discussed something all professionals are prone to : stress, clinical depression and anxiety and impaired mental health. A holistic healer and independent researcher on the subject of stress and cancer, audience could relate easily. Then came the finale – Mr.Parijat Biswas – a lyricist, composer, musician sang some of his own songs with his instruments and the songs talked of the time gone by but also of hope and to be sensitive.

All problems either remain or vanish but Beauty remains forever.

The Next Milestones in the Journey

 We, the Organizers consider ourselves as a gardener for Wordcon and all events under the banner of Wordcon. Like a good gardener, our job is to work honestly, harmonize all the interests of the stakeholders, create an open, inclusive, transparent, fertile and friendly environment so that flowers and fruits of all time and clime may bloom and flourish. The agents of change and connection – the birds and bees visit, so do the lovers and the curious and lay visitors and their purposeful or purposeless walks create footprints in the globe.

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March / April 2018 – Spring – Summer Musical Show

June / July 2018 – People’s Cricket Exchange Programme – UK Tour – Birmingham + London + Oxford

November 2018 Flying Feathers – Corporate Badminton Tournament, Calcutta

December 22nd and 23rd 2018 – Wordcon Mela + People’s Cricket Exchange (Fructus et Virtus- Season II) – NKDA Cricket Ground, Calcutta, Calcutta / Tagore’s Shantiniketan, Bengal Sweet festival, Yoga classes in the rural heartland of Bengal.

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Contact

 Email : wordcon2015@gmail.com

  1. Facebook : facebook.com/wordconconnect
  2. Web : wordcon.in
  3. Blog : wordsmithofbengal.wordpress.com
  4. For all media enquiries, contact Anik Gupta at +91 9073361512
  5. For any engagement inquiries, contact chairman@freelancefoundation.in and wordsmith.bengal@gmail.com

Source: wordsmithofbengal.wordpress.com


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Wordcon 2018 – Freelancer’s International Conference

Category : Uncategorized

“Wordcon 2018”, 3rd International Conference by Freelance Foundation took place last Friday (9th February, 2018) at the Park, Kolkata.

The first one was in Jameson Inn in 2015 followed by 2nd one in 2017 at Sonnet, Saltlake.

In these three years, the journey was not only exciting, but also evolved lot many opportunities, ideas and off course synergies across the globe. Freelance Foundation core philosophy revolves around harmony and collaboration. The activities were focussed towards handshaking between freelancers across the borders. Apart from two major conferences, it has taken many interesting and innovative steps like EPIC (entrepreneur’s picnic), Global Exchange Program at United Kingdom (Oxford, London, Birmingham and Glasgow), Outbound Programs (Hyderabad, Silk Route, Orissa, Silchar, Siatale, Dhaka), Musicals (Hammer and Violin / Spring – Summer) , Cricket Match (Fructus et Virtus) and many others.

The key dimensions for Freelance Foundation and Wordcon are as follows:

  • Uniqueness and Diversity of Audience: Wordcon is Eastern India’s only and perhaps the country’s only Platform of Freelancers. Since freelancers are everywhere in the economy, the audience is diverse and layered.
  • Solving the fundamental business problem: Every business would like to configure the right talent, the right price and the right timing to deliver value to the client. HR’s greatest problem is achieving this configuration consistently. Freelancing answers this problem, especially for smaller organizations and by building relationship with freelancers, you have local talents whom you may not get through the employee route and the additional advantage of cost flexibility and overhead reduction.
  • International Access: Our international sponsors are looking for Indian partners for access to Indian markets in segments. Wordcon is increasingly becoming a credible platform and it is wise to be associated with such a platform at an early stage.

In line with the same flow, this years’s conference was designed. The theme for this year’s conference was “Freelancing – a unique way to earn income, leisure and fame”.

Eminent personalities like Mr.Bruce Bucknell (British Dy.High Commissioner), Dr.Parthasarathi Bhattacharyya (Renowned Pulmonologist and Founder-Director IPCS), Swami Sarvalokananda Maharj (Secretary, Narendrapur Mission), Mr.Jawhar Sircar (ex-CEO, Prasar-Bharati ), Mr. Nirupam Sen (Regional Head, BSI), Mr.Gaurav Purkayastha (Advocate, Calcutta High Court), Mr. Mohammad Zahinul Islam (Managing Director, Inter Exchange Solutions Ltd, Bangladesh), Mr. Kashinath Bhattacharyya (Sports Journalist),  Mr.Gobinda Roy(Research Scientist, VGSOM, IIT-Kharagpur), Mr. Subhasish Chatterjee (CEO, Connect India), Mr.Sanjay Sen (Renowned Football Coach),  Mr. Saurabh Mukherjee (A certified Master Practitioner and International NLP Trainer with NFNLP, A certified Practitioner of Transactional Analysis), he is also a certified Past Life Regression Therapist) Mr. Goutam Choudhury(Founder of salilda.com and Music Researcher and Archivist, Rotterdam, Netherlands), Mr.Jigar Kantharia (Translator from Ahmedabad), Mr.Abu Sayed Ahmed (CA from Bangladesh), Mr.Joyshankar (Surma-Dohar Musical Group), Dr.Devasis Ghosh (Mental Health Professional and Holistic Healing Researcher) and other dignitaries had graced the occasion with their deep insight.

The Agenda, Speakers, Panels, Topics were designed in a fashion so that diversified domain experts starting from music, sports, accounts, healthcare, translation, Media etc. could open up areas of engagement for the audience.

Overall 120+ attendees, 30+speakers, 20+ Press People, 10+ Sponsors joined the program to make it a grand success. Great networking, sumptuous foods, Awards for Recognition, Music were few additional areas of attraction.

Pease kachuri, Peas and Corn Pulao, Chana Dal with Coconut, Dhokar Dalna, Matar Paneer, Grilled Fish with Lemon Capers, Chicken Rezala, Mixed Raita, Chanar Payesh, Gajar Ka Halwa were few gracious items in the lunch menu.

The event witnessed the launch of three books:

  • Bootstrapping Market Innovation – a book by two freelancers as how to build an effective and reality-tested marketing plan with virtually no financial cost.
  • Freespace – Freelancer’s Journal – 3rd Edition
  • অবকাশ সমগ্র (Collected works of Leisure) by Dr. Abakash Ranjan Kar

Wordcon will continue conducting small – local and hyper-local events with freelancers, followed by cultural, musical and literary showcasing.

The spirit of “Wordcon” is briefed through the small assemble of limericks:

ভাল্লাগে না বদ্ধ জীবন, রোজের চাকরী খাতায়,
মুক্ত স্বাধীন ভাবনাগুলো চড়কি কাটে মাথায়,

সম্মেলনের আসর ঘিরে,
পার্ক হোটেলে জমাট ভীড়ে,

ওয়ার্ড কনের মঞ্চে সকল ফ্রিল্যান্স সন্ধি পাতায় |

Last but not the least, Wordcon and Infocon both feel that there is an increasing conflict in our life and livelihood and we are missing quality leisure and healthy social mixing.

Stay tuned thorough our website (www.wordcon.in). Three cheers for “Wordcon”.

Source: sushobhanm.wordpress.com


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Photo Essay – Fructus et Virtus Cricket Match – 30th Dec NKDA, Calcutta, India

Category : Uncategorized

“Greeks, the inventor of Olympic games considered Sports as something sacred and also an avenue practicing Virtue. Britons, inventor of Modern Cricket, also considered in their finest hour this as not mere Game but something of character building and connected with moral virtue. A British father did say to his young son while he was padding up to go to the crease : “Remember, anyone may not be watching but God is watching. Play fair, play well and enjoy the Game.”

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Cricket is sometimes called “an Indian game invented in England.” Many old lovers ( generation born between 1970-1990 in India) of cricket in India consider that the Game is perhaps lost forever – it resembles more like gladiatorial arena and the old charm of playing and watching the game is gone forever. The very soul of Cricket, for her old lovers is sold to Big Money, Big Stars, Big Media, Big Stadium and the combination.

It occurred to us that as a Curtain Raiser to Wordcon – 3rd International Freelance Conference, we may organize a retro style cricket match with good food, lazy afternoon and socialization among friends, colleagues and strangers turned acquaintances.

Four teams played on knock-out and 40+ players played.



NEXT INNINGS 

We are planning a fixture called Indo-British People’s Cricket Programme where teams from the UK will play in Calcutta during December/January and Indian teams will play in Birmingham in May / June.

This will be Wordcon’s endeavour to bring the old charm of the Great Game.

 


Source: wordsmithofbengal.wordpress.com


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Happy New Year 2018

Category : Uncategorized

Year 2017 has passed and we have landed into 2018. With best wishes of the New Year, let us try for few simple resolutions collectively and make our lives more meaningful. I have listed few pointers as it came to my mind:

1. Let’s build, ratain and carry forward Human Connections. This only matters, not internet of things.

2. Enjoy the time which is present, lets not worry about Past and futures

3. Let’s accept whatever comes to us instead of being judgmental.

4. Let us keep it simple.

5. Never give up, Be patient and stick to the situations. It is just about time when everything will turnaround.

6. Lets be brave, handle situations with courage, fight to win the battles in life.

7. Let us forgive.

8. Let’s relax and respond to to the situations in life instead of reaction and having panic.

9. Be positive and enthusiastic to spread the vibes around us.

10. There needs to be secrets and mystery in life. Let us not blow the covers always.

11. Let us acknowledge and appreciate those who helped.

12. Spread the message of love and peace. Nature belives in harmony, let us not break it.

Do you have any more suggestions?

Look forward for your inputs.

Season’s greetings – wish you and your family a wonderful year 2018 ahead!


Source: sushobhanm.wordpress.com


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Only Present Time Exists, neither Past nor Future

Category : Uncategorized

In about 48hours we are about to bid adieu to the ongoing year 2017. Before you are flooded with messages, wishes and carried away with celebrations in welcoming new year 2018,  I thought of spreading my lesson as I have learnt through life.

I had started writing seriously in the year 2014 through this English blog with the inspiration of one of my close friend. But the same  lost it’s track again while I have started writing in Bengali, mainly short poems (limericks) and essays. But my non Bengali friends kept on complaining as that they could not understand anything about it. Hence this year end post is dedicated to everyone , mainly for the people who could not understand any of my Bengali creations.

Anyways, let’s come to the topic !

Last week I met one of the senior fellow entrepreneurs of Bengal and got an extremely thought provoking insight. He said he learnt bathing in his old age (60+) from his grandson. I felt extremely curious. He said while concluding one day bathing session his 4 year’s old grandson told him” Relax grandpa, Bathing is not about just washing the body, but also to enjoy. Let me enjoy my bathing for few more moments”. I was speechless, how deep understanding of life from a just 4 year old kid.

The People of my generation (in mid forties) are not only in crisis, but also always in confusion. We have seen both the worlds, the world before connectivity and the aftewards. Hence even if we are addicted towards google, Facebook, Twitter, we keep on missing our older disconnected times. With the rise of connectivity we keep on getting overenthusiastic on hyped technologies like cloud, internet of things (IoT), Big Data, Blockchain and so on. People might be jumping on arguing on this , but may not disagree to the fact none of these are able bring peace to our life. Human lifes are becoming miserable day by day.We are worried about future with the knowledge of past and become too engaged in transactions. The aim is always to have greater future. But in the strive of having bright future we can not experience our present. In our life only present moment of time persists. Past is gone, future is unseen. But unfortunately none of us are able to enjoy the present. 

What ever is happening around us, we are not happy about it. We want something else and feel that will make us happy. Last day me and my family were enjoying the laser show in Lumbini Park , Hyderabad. Due course of the show of around 30minutes, my little son (6years old) poked me at least five times tos get a promise from me about playing mobile games once we are back home. We visited a family marriage ceremony few months back with my kids. Immediately after reaching venue, my daughter (10years) started persuing me for mobile games as she was getting bored. These are just some indicative samples to illustrate the facts. There are plentiful of similar examples to complement my thoughts. We keep on talking about external noises, sound polutions. However our internal noises are so vivid, it is not allowing us to live our present time happily.

In continuation of the little kid’s philosophy on bathing, please think how many of us are giving real importance on bathing. Bathing is always a hurried approach like a compliance of our daily routine life while the mind is internally talking about what all things are to be done post bathing and what all not went well or remained pending before the bathing. Same is applicable for every instances of life. Suppose I am writing something now and my mind is thinking about family activities to be done tomorrow, I have not written english blog frequently this year and next year I need to ramp up. Let’s assume we have bagged a project from a customer. Immediately during kick-off, i am thinking how fast I can finish this project, get the money and do some more businesses there. In life we keep on saving money for family, kids with a thought process while everything will get settled, then I will enjoy. By the time all settled, kids grown up, my age also travelled a long way with several physical problems like sugar, pressure, arthritis and so on. In effect I can not enjoy now as well. In life all three parameters like time, place and the entity get altered with time. Hence whatever is valid now, may not be relevant in the very next instances.

“The secret of health for both mind and body is not to mourn for the past, worry about the future, but to live in the present moment wisely and earnestly.” – Buddha

What does it mean to live fully in the present moment? It means that your awareness is completely centered on the present. We are not worrying about the future or thinking about the past. The past and future are illusions, they don’t exist. As the saying goes “tomorrow never comes”. Tomorrow is only a concept, tomorrow is always waiting to come around the corner, but around that corner are shadows, never to have light shed upon, because time is always now.

Can we deep drive in this year end and have a resolution in the coming year 2018 to enjoy every moment of our life?


Source: sushobhanm.wordpress.com


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[Book Review] – Living Hinduism – Scriptures, Philosophy, Practices by Samarpan

Category : Uncategorized

[Disclaimer : We had the opportunity of reviewing the previous works of the author. Those were all in the story form. This is different – this is a survey of something which is beyond survey, not for its vastness alone but for the subject matter itself. In 240 pages, the author has attempted and attempted very successfully to convey the essentials and also with an eye to the contemporary time. The word “ancient” is silently present behind the word Hindu / Hindoo in discourse  and for some mysterious reason, this “ancient fossil” aspect appears to have gotten new lease of Life in each historical age. Had this been not so, this book would not have been written ] 

More than two thousand five hundred years back, Buddhism and Jainism were contemporaries and Budhha and Mahavir  preached in the same locality quite often and one of the areas is present Bihar. Their world-view were sometimes radically different. People listened to both –  to Tirthankar and Tathagata with no disturbance. Both the tradition flourished and endured.

The book quotes from a credible source ( a Frenchman writing a book entitled L‘Inde des Rajahs)  narrating an incident in Benares in 1876 where a missionary was preaching Christianity and admonishing people of worshiping of the black rock as rank idolatry. People listened to and no disturbance at all. Everyone went with their own business.

The tradition continues. 

The book is a part of that continuity. This itself is a success and the title of the book confirms it.

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Without much ado, let me clarify my position as a reader-reviewer, a Hindu/Hindoo and disclose the metaphorical and literal lens I shall be using.  With the charge of being arbitrary completely accepted, I may say that for a Hindu born in India after 1750, it is historically impossible to have any “pure Hindu” lens. First, the source Vedic text needed some “made easy dictionaries” almost a thousand years back to understand. Second, the nature, structure, richness and infinite malleability of Sanskrit language. Third,  discontinuity in the political / government sphere due to repeated foreign contact, attack, hit-and-run, capitulation and consolidation of political power by successive foreign elements.

In this way, India can be considered a feminine womb which has always attracted the most vigorous and out-bound masculine forces in history.  Swami Vivekananda ruminates while visiting ruins of Capitol in Rome : “.. from where all-powerful Ceasars used to rule larger part of the world, today spider is weaving its net in the Capitoline Hill…” and then he reminds us that “.. if ancient sages come back to India today, they will not be at all bewildered for they will see the inner unity in all the outward variety.”  [ Paraphrased by reviewer ]

It is true. No civilization completely dies. Greece and Rome are present – in thinner form in the modern European Civilization. This word “thinner” I borrow from the book itself where the author talks about Puranas and other supplementary literature of Hindus (whose complete disregard for balance, measure, precision and accuracy were immediately observed by Al-Beruni[12th century] to  Macaulay [19th century]  ) but they missed the full picture. There was a deliberate plan in this thinning just like we dissolve things in water to have the active ingredient have better flow, reach and acceptance. Here is a fundamental look on life – the Art of Becoming is much greater than the Art of simply being precise and accurate for a certain historical fashionable period. 

The wonder of Hindu Civilization is that it has remained relatively more intact form in spite of being hammered across ages. This reminds me of the internal integrity and consistency of genetic code. Genetic Codes are made from small number of atoms and yet they retain their integrity and consistency across millions of years till some mutation sets in. This mystery was raised by the seminal thinker of Quantum Physics, Erwin Schrodinger in his very very small book entitled – What is Life ?

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The Grand Recycling of Debt and Payback of Civilizations 

The structure of the Book  with of codification / classification / analysis is a lack  which was immediately observed by the last contact with Hindus with another civilization, I mean the ambassador of modern Europe, The Britons, first in the form of fortune hunters, missionaries, economic migrants (just like most of Indian economic migrants in USA, UK, Persian Gulf, Africa and other parts of the globe) and then imperial burden-bearers – the burden of the Empire (The Raj) and also the bearer of the self-imposed burden of racial manifest destiny  – the white man’s burden.

Finally – those from Ox-Cam network and ICS (pre-cursor of our IAS and IPS framework) happened. It is told that in the zenith of the Empire, ICS was perhaps one of the “dream jobs” globally.  I think the closest one can think of ICS today is to become some Investment Banker responsible for a geographical region for a “too big to fail” financial or trans-national corporation with inter-locked ownership and control. Our ancient sages would not have been wondering at all on this observation. They had been exposed to the cosmic classification of living beings as per innate quality and  activity which can be mapped into 4 types just like management books talk of 4-quadrant BCG boxes in classifying companies. They would have remarked – “Oh… I see, now the clock of dominance is moving from administrators to money-managers.” 

India’s history since last thousand years demonstrate a cyclical contact with Turko-Persian-Afghan cultural sphere, followed by British and European and in each phase or in historical cycle where dominance has varied, India responded and changed but not so much as un-recognizable. This  is a “living” proof of the sign of Life : reaction, absorption and assimilation.  Only a living consciousness is capable of these functions.

The Book captures this in an undertone while it moves with a taxonomist’s eye for classification and cataloging and this is a triumph. The author has masked tremendous scholarship and this is the last barrier to be breached by scholar of any discipline.

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The Future Readers or Readers of the Future 

Since I and all the future readers of the book are born after my arbitrary dateline of 1750, the book is a rarity that it says something so beautiful, so radical, yet so naturally – “we need to write new Puranas.” I think these are being written continuously, we need to be conscious of it. All the space-time defying magic realism of novels and that of films – for elites and plebs alike, all the huge output in social media – these are the Puranas  being written by us of varying quality. If Vyasadeva comes today and checks in our social media, he will not be bewildered at all, he will smile and chuckle and wonder how  his children are creating Tera-bytes of Puranas collectively with their fingers and keyboard.

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Summary Thoughts from a reader now relinquishing the role of a Reviewer 

  • I have not read any book on this subject of this type earlier and I have read some.
  • What we have lost here in the form of poetry (his earlier works of fiction were poetic prose) is gained in terms of logic and clarity. It is a delight, a vindication and a critical triumph to observe a Hindu monk writing this sentence on Sanskrit language – “Here it may be mentioned that Sanskrit language uses the same word for many objects and the quirk is of great advantage in poetry or logic but disastrous when it comes out in bringing the meaning of a sentence. (page 211)”.
  • The book ends with a sense of “enlightened hope” – the social structure is changing and new technologies are making the tortoise extending its limbs outside. This will bring a situation when the timeless will be projected into a specific historical time.
  • On a personal note – when I was a boy in the late seventies, I used to ask myself – “Why did we become a British Colony and became a colonized race ?” I was naive and immature but the question was genuine. I remember reading Bankim Chandra Chatterjee and after thirty odd years I believe he wrote something which I did not read anywhere. Bankim’s core argument was so vast and broad in its scope that he posited a thesis – not of Clash of Civilization but civilization moving in Great Cycles. Using the same historical method, he talked of Debt of Civilizations in his Bengali essays where modern Europe came in contact with the civilization of the Greece through Arab scholars who solely kept the lamp of learning burning in Middle Age. The Arabs themselves learnt from India and the cycle goes back further when historical memory goes dimmer and dimmer. So, the essential question we need to ask any Civilization at any point is this : ” Are you paying your historical debt properly and sincerely?
  • Hinduism goes further from this historical debt. It goes cosmic. This is demonstrated in the 2nd chapter of the Gita when Arjuna asked a personal problem but Lord Krishna projected this problem into a gigantic, cognitively broadest possible canvass over space and time and it included all that is and all that be.  This is one of the facets of Living Hinduism – both of the book and that of a Hindu.

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Recommended Reading for anyone interested in Hinduism.

 


Source: wordsmithofbengal.wordpress.com


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“Infosec Global 2017”, International Infosec Summit in Kolkata

Category : Uncategorized

Preface

Winter in Kolkata has different charming flairs and “InfoSec Global” added a new feather in her cap through a mega InfoSec Summit since last year.

This year “InfoSec Global 2017”, the international InfoSec summit took place at The Park, Kolkata on 3rd November, 2017

Even though there is a lot of buzz around Cyber Security, there are many gaps as well. The areas of concerns touch everyone, our ignorance, over confidence and complacency. We keep on complaining that things are not happening the way we think it should be. However, there are many things happening as well. We need to open our minds and have a convergent thinking. It’s time to complement instead of complaining.

Govt is devising many strategies for the benefit of citizens on cyber. Law enforcement authorities are doing their work at the ground level. Enterprises taking lot of initiatives to implement tools, technologies, processes.

The challenge is how to bind these all-together, how to aggregate efforts, consolidate and converge in order to make it meaningful for the society and civilization? InfoSec Foundation is trying to drive this across the globe.

InfoSec Foundation intends to work as voice of citizen where we bring in all stakeholders together to create a more aware and responsive ecosystem. Connect and extend initiatives that have not reached the targeted audiences, find gaps and demand raise the silent voice so that it reaches the ears of policy makers and functionaries.

Summits, CIO Roundtables, Print Journals, Cyber Security Help lines, Cyber Security Curriculum for next generation – these are few envisaged areas we have already started working in India, Bangladesh, UK and Africa.

InfoSec Global 2017 is the outcome of same vision driven by Infosec Foundation.

Infosec Global 2017, Kolkata

Ignite cyber security!! That’s the mantra. And to enkindle it, Infosec Foundation had taken the important responsibility through the Iinternational InfoSec Summit. The first summit took place last year 18th November, 2018 and the same is followed by this year on 3rd November, 2017 in Kolkata. The event was important for the eastern eco system to leverage the opportunity to meet the best CYBER SECURITY EXPERTS from all across the subcontinent and gather some of the most tenacious knowledge regarding cyber security.

Theme of the Event

‘International Security in Digital India-Threat, Challenges and Opportunities’ was the theme for the 2nd International Infosec Summit in Kolkata this year. The program was designed for the leaders from the field of IT Infrastructure, Data Security, and Information Security.

Major topics were discussed in the event are cyber security issues in Bangladesh, Digital Forensics, creating new generation cyber militants, Cyber Economics, and much more.

The event was conceptualized exclusively for creating a mutual platform for all the stakeholders who are engaged in Information Security.

Speakers and Topics

The event had witnesses array of speakers across industry. Dr.Sanjay Bahl, Director General, Indian Computer Emergency Response Team (ICERT) was the Chief Guest of the program. Mr.Shyamal Datta (IPS – Retd., Former Director – IB, Former Governor of Nagaland) , Mr. Debasish Sen (Additional Chief Secretary-IT, Govt of Bengal), Mr. Vineet Goel, IPS (Addl CP I, CISO-Govt. of Bengal) and  Mr. Hari Kusumakar, IPS (Addl CP IV) joined him alongwish the Infosec Foundation Chairman in the gracious inaugural ceremony.

   

Other eminent personalities like Mr. Bratya Basu (Honourable MIC-IT, West Bengal), Ms.Rama Vedashree (DSCI-NASSCOM); Dr. B. M. Mehtre (IDRBT); Col Inderjeet Singh (Smartcity Expert, Ex-Director – Military Intelligence at Ministry of Defense); Mr. Vivek Srivastava (ReBIT – Reserve Bank); Mr. Deepak Kumar (Digital Forensic Expert), Mr. B.M.Zahid-Ul Haque (CISO-Brac Bank Bangladesh), Mr. Harish Agarwal (Partner, Ernst & Young), Mr.Somak Shome (Director, PWC) had enriched the audience with their deep insight in the domain.

   

Cyber Security Domain experts like Mr.Shrikant Shitole (FireEye), Mr.Nitin Varma (Palo Alto Networks), Mr. Sudeep Das (IBM), Mr. Manuj Kumar (Symantec), Mr.Kapil Awasthi (Checkpoint), Mr. Rishikesh Kamat (Netmgic), Mr. Subramanian Udaiyappan (Cisco Systems) Mr. Akshay Verma (Global Insurance), Mr.ParthaSarathi Das (Tata tele Services) had also added substantial valued to the content of the conference.

     

There was interesting topics like “Cyber Security Readiness for Digital India”, “Cyber Economics”, “Creating Next Generation Cyber Warriors”, “ The Cyber Security Architecture of the Future”, “Building a robust Cyber Security Architecture with Integrated Cyber Defense Platform”, “Machine Learning for Cyber Security”, “Cyber Security Challenges in West Bengal”, “Digital Forensics”, “Opportunities in Cyber Security space”, “Next Generation Cyber Security Trends”, “Cyber Thereats on Internet of Things”, “Threat intelligence strategy to strengthen cybersecurity posture for the financial sector”, “Cloud security”etc.

Audience

There were 250+ people attended the event with delegations from all leading corporates, enterprises, academia, government, law enforcement agencies, manufacturers, providers etc.

Anandabazar Patrika (ABP), Accenture, Allahabad Bank, Bandhan Bank, UCO Bank, United Bank of India(UBI), BRAC Bank-Bangladesh, Balmer Lawrie, Bridge & Roof, BSI, Capgemini, CESC, West Bengal State Electricity Transmission Company (WBSETCL), Criminal Investigation Department (CID) – West Bengal, Bidhannagar Cyber PS, Kolkata Police,  Exide, Genius, ICRA, ISACA, Jadavpur University, Jayashree Textiles, Linde Global, M.N. Dastur, MCKV Institute, Meghbela  Broadband, Meghnad Saha Institute of Technology, NASSCOM, National insurance, Neotia Group, NIA, CBI, NIC, NSHM, Onprocess Technology, Protiviti, PWC, Ernst & Young, Sahaj E-Village, Sillycon, Simplex Infra, Spencers, SREI Infrastructure Finance, Srijan Bhumi, TCG Digital, Techno India, TATA Pigments, Tractors India, TUV, Vedant Fashions, Vikram Solar, VISA Steel, Webel, ITC were few names of the key attendee organizations.

 

The audience were mainly from senior management, decision makers in the stature of MD, CEO, CIO, CFO, COO, GM etc.

There were 30+ Media Houses from print, television, radio and web platforms who were keen to spread the buzz to the mass audience.

Takeaways

The event had great deliberations in exchanging thoughts, knowledge, ideas, and case studies on cyber security among the speakers, audience, attendees, participating stakeholders. The same had not only generated great enthusiasm over networking, but also generated direct business opportunity.

The event has raised several voices, concerns from the community, extended government / policy makers’ roadmap, articulated steps on synchronization between stakeholders and surely created platform for enriched knowledge in order to have better wisdom. It was indeed a great platform for students, cyber aspirants to learn, engage and contribute.

4th Edition of InfoQuest (the dedicated print journal of Information security) got unveiled during the summit. The print journal is working as a great tool as the mouthpiece of the industry in cyber security domain.

The event strengthened the thoughts driven by Infosec Foundation with the overwhelming support from all corners and laid the foundation for more positive vibes towards upcoming Infovision(CIO Roundtable), InfoQuest (Print Journal), Infoconnect (Cyber Security helpline) and well as next years International Infosec Summit.

It was amazing to see people had joined in the breakfast (before the day event for mixing sessions with the speakers) and continued to stay with the initive till late evening (cocktail dinner with the speakers and partners).

Infosec foundation had recognized several individuals for their significant contribution in the domain and the same was was followed by instrumental music.

   

Stay tuned for many interesting things ahead. Do join the movement, contribute, engage, explore and be the part of historic movement generated from Kolkata, the city of joy.

Detailed Analysis can be fetched from the link below:

Infosec Global 2017 Report


Source: sushobhanm.wordpress.com


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Fructus et Virtus : Cricket Match on 30th December, 2017 at NKDA Cricket Ground, Calcutta

Category : Uncategorized

banner_fructus et virtus

Off-Break brings a cricket match – invitation to the Great Outdoor where once when we were younger and not surrounded by power-point, EMI, RoI, cash-flow, deadline, off-track, project management. In those days, we played and the game was the end of it. But those games helped us in becoming – becoming eligible to deserve the inestimable gift of existence.

Ancient Greeks, whom we owe Olympic Games considered Sport as a ‘Practice of Virtue’ – the highest attainable human ideal as per them. Participating in sports was not some mere physical exercise, win / loss or becoming a professional or celebrity. Sport was one of the avenues, like rhetoric, philosophy and geometry to become a whole person – the great practice of Becoming.

We have named the match – a friendly but serious one – Fructus et Virtus : the matured Fruit of Virtue.

In less ancient times, here is a record from a family archive dated 23rd January 1884, from Mr. Hammond of Oxfordshire, England:

“I was padding up to go to the crease and my father came near to wish me. After wishing me luck, he had told, very gravely – No one may hear or see something while you are playing, but remember, God is always watching. Be fair, be honest and enjoy the game”.

In their finest hour, like Greeks, Britons, the inventor of cricket considered cricket as not a mere game but something with a call to higher aspect of Man and Becoming.


Source: wordsmithofbengal.wordpress.com


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Modeling Conference RoO and RoI

Category : Uncategorized

[ A more formal and rigorous version of the methodology described below is submitted to the International Journal of Event Management Research, Griffith Business School, Griffith University, Australia]

EMPIRICAL MATHEMATICAL FORMULATION 

A very important question for a sponsor for a Conference is to have a measure of RoO (Return on Outcomes) and RoI (Return on Investment). It is equally important for the organizers is to present a quantifiable value while having a consistent, data-based, factored and realistic “benefit model” for the sponsors. These benefits can be modeled under RoO (Return on Outcomes – expected) and RoI (Return on investment – financial).

formula

Basic Empirical Formulation between RoO and RoI 

CALIBRATING THE KEY PARAMETERS AND ESTABLISHING RELATIONSHIPS 

RoI in money terms can be estimated from the weighed average of RoO (Return on Outcomes). Every sponsor has some outcome in view and these outcomes directly or indirectly influences RoI. The monetization constant is that multiplier that has some impact on RoI. For example, for a Conference having a sponsor putting stall containing merchandise, monetization in terms of sales revenue at the conference depends on expected outcomes like position of the stall, visibility, announcement during conference of itself and any discount etc if available.

RoO has two major components – a) Measurable in money terms directly b) Immeasurable in money terms directly but can be compared based on reference scales. These scales are to be calibrated for each sponsor depending on the priority of their RoOs.

RoO LISTING (For a sponsor X )

For each sponsor, one can imagine the following :

Sponsor Expected Outcomes (raw ROO):
Sponsor Budget (Investment): INR / $

RoO LIST  order of priority as received from the Sponsor through dialogue and deliberations 

  • Direct Sales
  • Lead Generation
  • Customer Success
  • In-event inquiry
  • In-event interest with chance of escalation
  • Brand Visibility across demographics
  • Eyeballs – in-event and other media
  • Social Media impact
  • Positioning and packaging
  • Brand Perception (comparative
    scale)
  • Feedback – raw and refined
  • Empathy Quotient
  • Fan /interested penetration
  • Post-Event support and actionable intelligence to measure and make decisions

For the RoO, enablers/deliverable  can be mapped 

  • Segmentation (Attendees)
  • Speaker Association (Relevance, Context)
  • Media (Local) (Tier and Penetration/Circulation on with Social Media)
  • Ambiance / Free time to discuss
  • Opportunities / incentives to socialization (e.g. cocktail, musical event)
  • Brand Mentions (imprint, eyeballs, duration, prestige)
  • Retention
  • Shared post-event Analysis
  • Consistency

SUMMARY PROCESS 

• For each outcome (blue column), we write down enablers and their rating
• Multiply by proper co-efficient (weighed average) as found from ROO priority
• Multiplier for enabler from historical data (e.g feedback gathered and then applied with a reality check factor)
• Now, we calculate RoI = K* ROO ; where 0 < K < 1 and K is bench marked  on three bands. These bands are classified as LOW / MEDIUM / HIGH  levels of investment from the sponsors.

FURTHER WORK 

The empirical model can be tweaked for separate sectors and specific RoO cases.

Confidence intervals on the reliability of RoI and RoO can be ascertained with more data fed to the mode.

[ This methodology is referenced at the design of Wordcon 2017/18 – 3rd International Conference of Freelancers, to be held on 9th February 2018, The Park, Calcutta, India.]


Source: wordsmithofbengal.wordpress.com